![]() ![]() The documentary has had four editions, each updating the previous release: Kiling Us Softly and its revisions have been developed from lectures that Kilbourne has been delivering at American universities since early 1970s. Kilbourne also draws a connection between advertising and pornography, stating that 'the advertisers are America's real pornographers'. Sexualized images of women are being used to sell virtually all kinds of goods, and Kilbourne argues that they degrade women, encourage abuse, and reinforce the patriarchal, sexist society. She argues that the superficial, objectifying and unreal portrayal of women in advertising lowers women's self-esteem. Kilbourne is critical of the advertising industry, accusing it of misconduct. The documentary, first released in 1979 and since revised and updated four times, focuses on images of women in advertising, in particular on gender stereotypes, the effects of advertising on women's self-image, and the objectification of women's bodies. Killing Us Softly: Advertising's Image of Women is an American documentary by Margaret Lazarus, Renner Wunderlich, Patricia Stallone, and Joseph Vitagliano, based on a lecture by Jean Kilbourne and distributed by Cambridge Documentary Films, Inc. ![]() Margaret LazarusRenner WunderlichPatricia StalloneJoseph Vitagliano based on a lecture by Jean Kilbourne For the book of the same name Killing Us Softly (book) Killing Us Softly: Advertising's Image of Women ![]()
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